Most websites are digital brochures. They look nice but do nothing for your business.

Companies that design with performance in mind have seen up to 132% more revenue and 73% percent say strong design directly increased profits.

Even small improvements like faster load times, better layout, and clearer messaging can 2-3X the number of leads you get from the same traffic.

Most websites are built with a focus on fonts, designs, and graphics. The designer doesn’t understand the customer journey, their pain points, and their reasons to take action for your business.

This leaves you with a nice-looking site that doesn’t do the most essential task of converting the customer into a sale. It’s not built around how your customer makes decisions so it doesn’t warm them up from “just browsing” to ready to buy.

97% of people visit a company’s website before making a buying decision. But if your messaging isn’t clear or you’re not guiding them to take action, you’ll lose them to a competitor.

This isn’t something to figure out “eventually.” Every day your website sits there underoptimized, you’re bleeding opportunities that should be yours. Every person who lands on your site is a chance to grow your business or lose a customer forever.

Your site doesn’t even need to go viral. It just needs to warm people up. It needs to turn cold traffic into hot leads. And that doesn’t happen by accident.